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REISSWOLF
Brand /
REISSWOLF
Role /
Lead User Experience, User Research, User Experience Writing, User Interface Design, Proxy Product Owner
Business case-based development of product configuration features for four product groups and the associated sales funnel optimizations along complex user journeys. In this B2B case, it was also a matter of appropriately addressing different target groups of users, decision-makers and buyers in order to achieve the next conversion step in each case.
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